On November 21, Nike posted several images regarding Megatron apparel that will be released on December 7. Since posting, Nike received 18,396 likes for this post on Facebook, featuring a clothing line specifically focused on Megatron or Calvin Johnson, wide receiver for the Detroit Lions.
The following are some of the highlights of the options to be released tomorrow. Some of the images have over 600 likes.
It’s really not much of a surprise to see Nike as successful and creating high engagement with its followers. On Facebook alone, Nike has 11 million likes. However Nike is not very consistent in its posts. The most recent post was November 30. Looking further down their Facebook page, Nike does occasionally post more frequently than other times. But when Nike does post something on Facebook, its followers are all over it. Its most recent post was introducing the Kobe 8 System. This post got over 10,000 likes.
As seen in this Facebook screen shot, Nike continues to attract new followers weekly on a large-scale. And just as many people are talking about the brand. Also the majority of Nike’s followers are aged between 18 and 24.
Nike is a globally known company and is able to get consumer engagement from around the world. For this Calvin Johnson apparel, this is only possible since Nike got the NFL contract, which I won’t lie, I’m pretty excited about. Calvin Johnson is one of the best known wide receivers in the NFL and is popular among more than just Lions’ fans, which creates some of the hype for this new apparel.
With this particular post, Nike got 2,176 shares, and this is even before the product has actually been released (as stated above, it’s not available until December 7). I think Nike is able to get such high engagement with this particular post because it really is unique. Not only because Nike solely has the NFL contract, but nothing like this has been done before (as far as I’m aware). It provides an intriguing way for fans to show their loyalty to Megatron.
I think it’s amazing that Nike is able to get such engagement when they aren’t consistently posting. I also looked into their twitter account and the frequency there is about the same as their Facebook usage. Nike’s Twitter does not have nearly as many followers as Facebook with only having 779,553 followers.
I think part of Nike’s ultimate success is that they have already established their brand and people know them around the globe. People trust the Nike brand, so when they post on social media, their fans are there to support them.